Most software companies announce updates in batches. A quarterly release. A version number. A changelog that reads like a press release. We tried that for the first three months and it created a specific problem — physicians would notice a change they had not expected and it would break their muscle memory mid shift.
A physician using Diagnose at 9am does not want to discover that the note layout has changed. They want to open the screen they opened yesterday and get the same result. Trust in a clinical tool is built through consistency not through feature announcements.
What weekly shipping actually means
We now ship on a fixed weekly cycle. Each update is small enough that no individual physician should notice it unless they are looking. A section header that renders one pixel lower. A confidence threshold that is slightly more conservative. A specialty specific term added to the cardiology model vocabulary.
The cumulative effect of 52 small improvements in a year is significant. The individual experience of each one is unremarkable. That is the goal.
What we tell physicians
We maintain a public updates page that logs every change with a date and a plain language description. Not because physicians read it every week — most do not — but because the option to read it matters. In healthcare trust comes from transparency and transparency means showing your work even when nobody is watching.
The Updates page is the least visited page on our site. We update it every week anyway.
